Winning

Winning a prompt means being part of the AI answer, ideally with the highest share of voice. This guide walks you through exactly how to use Attensira to improve your visibility.

​

The fundamental difference from SEO

Before diving in, understand what makes AI search different from traditional SEO. With Google, ranking in the top 10 means you get traffic. With AI search, being in the top 20 results is just the first step. You need to be indexed, but being indexed does not guarantee you will be in the answer. The goal is not just to rank. The goal is to be in the answer.

​

Start here: Do you show up?

Open your prompt results and check the header metrics: If your Citations and Share of Voice are both zero, you are not showing up for this prompt. No citations means AI is not using any of your pages as sources.

---

​

If you don’t show up

When you are not appearing in AI responses, start by checking the Improvements section. Attensira shows you which of your pages are most relevant to this prompt, ranked by similarity score. You have two options:

​

Option 1: Modify an existing page

If you have a page with high similarity score, optimize it. Example: Pipedrive If Pipedrive wants to rank for “best CRM for startups” and their /solutions/startups page shows 74% similarity:

1. Click through to see the Sources AI is citing
2. Read what those sources cover
3. Update your page to match or exceed that depth
4. Enable improvements to get specific recommendations

​

Option 2: Create new content

If you don’t have relevant content (low similarity scores), create it in Studio.

Open Studio

Schedule and generate AI-optimized content

When creating, make sure to:

• Answer the prompt question directly and thoroughly
• Go deep on the topic, not broad
• Reference the sources AI is already citing for inspiration
• Bottom of funnel content helps top of funnel prompts too

---

​

If you already show up

When you appear but want higher share of voice, your goal is to win market share from competitors.

​

Step 1: Analyze the sources

Open the Sources section in your prompt results and sort by Attribution: Attribution tells you how much of the answer’s meaning came from each source. This is more important than Share of Voice.

​

Step 2: Read the high-attribution sources

Click into the sources with highest attribution. These are the ones AI values most. Read them carefully and ask yourself:

• What depth do they go into?
• What questions do they answer?
• What structure do they use?
• What are they covering that I am not?

The goal is to understand why AI trusts these sources and write content that matches or exceeds that quality.

​

Step 3: Create winning content in Studio

The winning strategy: write better content than everyone else on this specific topic. Use Studio to create it. When editing, make sure to:

• Cover everything competitors cover, plus more
• Add original data, examples, or insights
• Be more specific and actionable
• Structure content so AI can easily extract key points

Open Studio

Schedule and generate winning content

​

Step 4: Get linked from high-attribution sources

The sources with highest attribution are where AI trusts most. Look at them in your prompt results: Focus your outreach on:

---

​

The winning checklist

​

Step 1: Create content in Studio

Start by creating content in Studio. This is where you plan and generate AI-optimized content.

Open Studio

Create and schedule AI-optimized content

​

Step 2: Review improvement ideas

Check the improvement ideas in your prompt results. These are automatically synced with Studio when they make sense. Take a look at these ideas - they can give you high-level direction for your content strategy. If any improvement ideas don’t make sense for your situation, simply delete them.

​

Step 3: Schedule content in Studio

If improvement ideas are not properly synced or you have other ideas, go to Studio and create scheduled content around them. We automatically plan it out so that your existing commitments are taken into account. When you are in Studio, check the recommendations bar. You can schedule or decline any content recommendations directly from there.

Open Studio

View and manage content recommendations

​

Key principles

​

Next steps

​

Go deeper, not broader

After optimizing for a prompt, the next step is to create more in-depth content around it. This is the fan-out strategy:

1. Take your current prompt
2. Identify more specific queries below it
3. Create content for those specific queries
4. Link them together

Example: If you are optimizing for “best CRM for sales teams”:

• Go deeper: “best CRM for 10-person sales teams”, “CRM for outbound sales teams”, “CRM with sales automation”
• Do not go broader: “best business software” will not help

Use Studio to create this supporting content:

Open Studio

Create in-depth content around your target prompts

​

Monitor your progress

Track your metrics to see improvement over time:

View Metrics

Monitor your AI visibility metrics

Check weekly to see:

• Are your citations increasing?
• Is your share of voice growing?
• Are you appearing in more prompts?