Unlike traditional search keywords, prompts are full conversational questions. This matches how people actually talk to AI tools.
What makes a good prompt
Prompt anatomy
A strong prompt has these characteristics:| Element | Good Example | Bad Example |
|---|---|---|
| Conversational | ”What’s the best CRM for a 20-person marketing agency?" | "CRM software” |
| Specific intent | ”Which project management tool has the best Slack integration?" | "project management features” |
| Realistic | ”I need a tool to track customer support tickets" | "best customer support tool in the world” |
| Natural language | ”How do I choose between Notion and Coda?" | "Notion vs Coda comparison 2024” |
Types of prompts to track
Discovery prompts
“What are the best tools for…”These capture users at the awareness stage, exploring options.
Comparison prompts
“How does X compare to Y?”These capture users actively evaluating alternatives.
Use case prompts
“What’s the best tool for [specific task]?”These capture users with specific needs looking for solutions.
Recommendation prompts
“What do you recommend for…”These capture users ready for a decision, seeking advice.
Creating prompts
Step-by-step guide
Enter your prompt
Type your full conversational question. Be natural — imagine how a real user would ask.
Select personas (optional)
Choose which personas should “ask” this prompt. Different personas may get different responses.
Bulk prompt creation
For adding many prompts at once:- Go to Prompts → Import
- Download the CSV template
- Fill in your prompts (one per row)
- Upload the completed CSV
- Review and confirm the import
Prompt strategies by industry
SaaS / Software
SaaS / Software
Focus on:
- Feature-specific queries (“best [tool] with [feature]”)
- Integration questions (“[tool] that works with [other tool]”)
- Team size variants (“for small teams”, “for enterprise”)
- Pricing-focused (“affordable [tool]”, “free [tool]”)
E-commerce / DTC
E-commerce / DTC
Focus on:
- Product category queries (“best [product type] for [use case]”)
- Quality signals (“highest rated [product]”)
- Value queries (“best [product] under $X”)
- Comparison queries (“is [brand] worth it”)
Services / Agencies
Services / Agencies
Focus on:
- Location-based (“best [service] in [location]”)
- Industry-specific (“[service] for [industry]”)
- Scope-based (“[service] for startups”, “enterprise [service]”)
- Outcome-focused (“how to achieve [outcome]”)
B2B / Enterprise
B2B / Enterprise
Focus on:
- Scale questions (“for companies with 500+ employees”)
- Security/compliance (“SOC 2 compliant [tool]”)
- Integration ecosystem (“works with Salesforce”)
- Total cost (“enterprise pricing for [tool]“)
Managing your prompts
Prompt organization
Keep your prompts organized for easier analysis:| Organization method | When to use |
|---|---|
| Tags | Categorize by topic, funnel stage, or priority |
| Prompt groups | Bundle related prompts for bulk actions |
| Naming conventions | Use consistent prefixes for filtering |
Prompt maintenance
Regular maintenance tasks:- Add new prompts as you discover new customer questions
- Pause underperforming prompts that aren’t generating useful insights
- Update outdated prompts that reference old products or trends
- Check prompt suggestions for new opportunities
Using prompt suggestions
Attensira can automatically suggest prompts based on your industry, competitors, and trending topics in AI search. This helps you discover queries you might not have thought of — and ensures you’re tracking what matters.How prompt suggestions work
Attensira analyzes multiple signals to generate relevant suggestions:Industry analysis
Common questions users ask about your product category
Competitor monitoring
Queries where your competitors frequently appear
Trending topics
Emerging questions gaining traction in AI search
Gap identification
Queries where you should appear but don’t
Accessing suggestions
Review suggested prompts
Each suggestion shows:
- The suggested prompt text
- Why it’s being suggested
- Estimated relevance score
- Competitor activity level
Types of suggestions
Industry suggestions — Common queries in your product category:“What’s the best [category] for small teams?” Why: High-volume query in your industry with strong competitor activityCompetitor-based suggestions — Queries where your competitors are getting visibility:
“How does [Competitor A] compare to [Competitor B]?” Why: Your competitors appear in this query — you should monitor itGap suggestions — Queries where you should appear but currently don’t:
“Best [category] with [feature you have]?” Why: You have this feature but aren’t getting visibility for itTrending suggestions — Emerging queries gaining traction:
“Best AI-powered [category] tools” Why: This query has grown 150% in the last 30 days
Managing suggestions
Filter suggestions to find what’s most relevant:| Filter | What it shows |
|---|---|
| High priority | Suggestions with strongest competitor activity |
| New this week | Recently identified opportunities |
| Low competition | Queries where you could easily gain visibility |
| Your features | Queries matching your product capabilities |
Suggestion settings
Customize how Attensira generates suggestions: Focus areas — Tell Attensira what to prioritize:- Product features — Suggest prompts highlighting your key features
- Use cases — Suggest prompts matching your target use cases
- Audiences — Suggest prompts for your target customer segments
- Competitors — Prioritize prompts where specific competitors appear
- Daily — Maximum opportunity discovery
- Weekly — Balanced approach (recommended)
- Monthly — Minimal noise, only high-confidence suggestions
Ask Copilot for help
Ask questions like:- “What prompts should I add for enterprise customers?”
- “Which of my prompts have the lowest share of voice?”
- “Suggest prompts for my industry”
- “Why is this prompt being suggested?”
- “What trending prompts should I enable?”
Understanding response usage
Your plan includes a monthly response allowance. Understanding how responses are calculated helps you use your credits efficiently.How responses are calculated
Each prompt you track consumes responses based on:- 1 prompt with 1 location and 1 model = 30 responses/month
- 1 prompt with 2 locations and 1 model = 60 responses/month
- 1 prompt with 2 locations and 2 models = 120 responses/month
Improvements add to usage
When you enable Improvements on a prompt, we run deeper analysis to generate optimization suggestions. This uses additional responses. Only enable improvements for prompts you’re actively working to optimize — not for all prompts you’re tracking.Best practices for managing usage
- Track what matters — Only monitor prompts that are strategically important
- Use defaults wisely — Set sensible default locations and models in Settings
- Delete when done — Once you’ve extracted value from a prompt, remove it to free up responses
- Prioritize improvements — You might track 100 prompts but only need improvements on 10
Prompt limits and plans
Your Attensira plan determines your monthly response allowance:| Plan | Responses/month |
|---|---|
| Starter | 1,500 |
| Growth | 6,000 |
| Pro | 15,000 |
| Enterprise | Custom |
Need more responses? Check the Pricing page or contact sales for Enterprise options.