Planner

The Planner helps you publish content consistently — the key to winning in AI search. Schedule manually, use our suggestions, or let Auto Plan fill your calendar for the next 30 days.

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Why planning matters

In AI search, consistent publishing wins. Unlike traditional SEO where domain authority dominates, AI models reward fresh, comprehensive content. If you write world-class content on a topic that others haven’t bothered to answer properly, you can outrank established players in days or weeks. The Planner ensures you’re always publishing, always improving your visibility.

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Three ways to plan

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1. Manual scheduling

Add content yourself for prompts you find interesting:

1. Click Add Content
2. Enter the prompt or topic you want to target
3. Set a publish date
4. The content appears in your calendar

Use this when you have specific topics in mind or want full control over your content calendar.

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2. Suggestions

We analyze your monitored prompts and pages, then suggest content that could improve your visibility. Suggestions are based on:

• Prompts you’re not winning — Topics where you’re being monitored but not showing up
• Page gaps — Content that could strengthen your existing pages
• Competitive opportunities — Topics where you could outrank competitors

For each suggestion, you can:

• Approve — Add it to your calendar
• Decline — Remove it from suggestions

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3. Auto Plan

Click Auto Plan to fill your calendar for the next 30 days automatically. Auto Plan looks at everything — your prompts, your pages, your competitors — and schedules content that will have the biggest impact on your visibility.

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How Auto Plan works

Auto Plan optimizes for one metric: increasing your market share. Not just ranking for individual prompts, but making sure:

• You show up for everything you’re monitoring
• Your pages appear in more and more AI responses
• You’re winning across your entire market

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The process

1. Analyze your prompts — Which ones are you monitoring? Which ones are you not showing up for?
2. Check your pages — What content do you have? Where are the gaps?
3. Identify opportunities — What content would move the needle most?
4. Generate bottom-of-funnel content — Content that directly answers what your target audience is searching for
5. Dig deeper into topics — Answer specific questions comprehensively, better than anyone else

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Scheduling logic

Auto Plan schedules content for every day:

• If a day already has content scheduled, it moves to the next available day
• It always fills the next 30 days
• Content is spread evenly to maintain consistent publishing

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Continuous planning

With the right settings enabled, Auto Plan can run continuously:

• As days pass, new content gets planned
• Your calendar stays full 30 days ahead
• You review and approve, or let it run automatically

Configure automation preferences in the Studio settings within the app.

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Why this works for AI search

Traditional SEO rewards domain authority. A new site can take years to compete with established players. AI search is different. Models prioritize:

• Comprehensive answers — Content that fully addresses the query
• Fresh information — Recently published, up-to-date content
• Specific expertise — Deep dives into narrow topics

This means a well-written article on a specific topic can outrank industry giants — sometimes within days of publishing. The Planner helps you systematically create that content.

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Viewing your content

Switch between two views to manage your content:

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Calendar view

See your content schedule visually: The calendar shows:

• Scheduled content — What’s planned for each day
• Generated content — Ready for review
• Published content — Already live
• Gaps — Days without content (Auto Plan fills these)

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List view

Search and browse all your content in one place: Use List view to:

• Search — Find content by title, topic, or prompt
• Filter — Show only planned, generated, or published content
• Quick access — Jump to content you published months ago
• Edit or delete — Make changes to any content

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Content status

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Next steps