Why outreach matters
Getting mentioned in AI responses often requires being cited by authoritative sources. The Outreach feature identifies the key contacts at publications, websites, and organizations that can help amplify your brand visibility.Discover contacts
Find the right people at sources that influence AI responses
Generate emails
Create personalized outreach copy tailored to each contact
Track progress
Manage your outreach pipeline and follow-ups
Measure impact
See how outreach efforts affect your visibility metrics
Finding contacts
Attensira identifies relevant contacts based on the sources that appear in AI responses for your prompts.Contact discovery
Contact types
| Type | Description | Best for |
|---|---|---|
| Journalists | Writers at publications covering your industry | PR and media mentions |
| Editors | Editorial decision-makers at key publications | Feature stories and reviews |
| Bloggers | Independent content creators with authority | Guest posts and collaborations |
| Analysts | Industry analysts and researchers | Reports and expert citations |
| Influencers | Thought leaders with significant reach | Partnerships and endorsements |
Generating email copy
Attensira generates personalized outreach emails based on your goals and the contact’s context.Email generation
Choose your goal
Select your outreach objective:
- Request product review
- Pitch guest article
- Share company news
- Request expert quote
- Build relationship
Review generated copy
Attensira generates a personalized email draft based on:
- The contact’s recent work and interests
- Your brand and value proposition
- The specific outreach goal
Email best practices
Personalize beyond the template
Personalize beyond the template
The generated copy is a starting point. Add specific references to the contact’s recent work to show genuine interest.
Lead with value
Lead with value
Focus on what you can offer them, not just what you want. Journalists need stories, bloggers need content ideas.
Keep it concise
Keep it concise
Busy contacts appreciate brevity. Get to the point in 3-4 short paragraphs maximum.
Follow up strategically
Follow up strategically
If you don’t hear back, wait 5-7 days before a brief, polite follow-up.
Managing outreach
Outreach pipeline
Track your outreach efforts in stages:| Stage | Description |
|---|---|
| Identified | Contact discovered, not yet reached out |
| Contacted | Initial email sent |
| Responded | Contact replied (positive or neutral) |
| In Progress | Active conversation or collaboration |
| Completed | Successful outcome achieved |
| Not Interested | Contact declined or no response after follow-ups |
Tracking activities
For each contact, log:- Email sent date
- Response received
- Follow-up reminders
- Notes and conversation history
- Outcome and results
Measuring outreach impact
Connect your outreach efforts to visibility improvements:Metrics to track
| Metric | What it shows |
|---|---|
| Response rate | How often contacts reply to your outreach |
| Conversion rate | How often responses lead to coverage |
| Source citations | New sources citing your brand after outreach |
| Visibility lift | Improvement in Share of Voice after coverage |
Best practices
Prioritize quality
Focus on a few high-value contacts rather than mass outreach
Research first
Understand each contact’s work and interests before reaching out
Be genuine
Build real relationships, not transactional exchanges
Track everything
Log all activities to learn what works and improve over time