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The Competitors tab lets you add competitors and relevant parties to see how you’re performing against your peers.
Competitors Settings

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What counts as a competitor?

Competitors aren’t just your traditional business rivals. A competitor is any brand or website that appears in the same AI responses as you. This includes:
  • Business competitors — Other brands in your industry offering similar products or services
  • Content competitors — Blogs, publications, or media sites that rank for the same prompts
  • Informational sources — Government websites, educational institutions, or reference sites that appear alongside you
  • Relevant parties — Organizations and entities that AI frequently mentions in the same context as your brand
Most users start by adding their direct business competitors. But as you explore Sources, you may discover other websites consistently appearing in the same responses — those are worth tracking too.
Check your Sources data to discover which websites frequently appear alongside you in AI responses. These might be competitors you hadn’t considered.
Use the built-in AAI Search to discover competitors and relevant parties in your space:
1

Enter your category

Type your industry, product type, or market segment into the search.
2

Review suggestions

See a list of competitors and relevant parties discovered through AI response analysis.
3

Check relevance scores

Each suggestion shows how often they appear alongside brands like yours.
4

Add with one click

Quickly add suggested competitors to your tracking list.
AAI Search helps you discover:
  • Direct competitors already appearing in AI responses
  • Relevant parties that AI models frequently mention alongside your type of brand
  • Emerging players gaining visibility in your market

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Why add competitors?

When you add competitors, we show you comparison graphs that help you understand your relative performance. This gives you insight into:
  • Where you’re winning against competitors
  • Where there’s room to improve
  • How your visibility is trending compared to peers

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Viewing competitor data

Once competitors are added, you’ll see comparison data in your analytics dashboards. This includes:
  • Share of voice — How often each brand is mentioned
  • Trend comparisons — How visibility is changing over time
  • Prompt-level breakdowns — Which prompts favor you vs competitors
Start with your 3-5 main competitors. You can always add more later as you identify new players in your space.

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Learn more

Competitors Guide

See the complete guide on competitor tracking, including advanced strategies and workflows