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Tracking competitors is essential to understanding your AI visibility in context. Attensira lets you monitor how competitors appear in AI responses alongside your brand, so you can benchmark performance and identify opportunities.
Competitors Overview

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Why track competitors

Without competitor context, your metrics exist in a vacuum. Competitor tracking enables:

Benchmarking

Know if 30% Share of Voice is good or bad for your market

Opportunity identification

Find prompts where competitors appear but you don’t

Trend monitoring

See when competitors gain or lose ground

Strategic insights

Understand what content drives competitor visibility

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Adding competitors

1

Go to Settings → Competitors

Navigate to competitor management from your dashboard.
2

Click 'Add Competitor'

Open the competitor configuration form.
3

Use AAI Search to find competitors

Use the built-in AAI Search to discover competitors and relevant parties in your space. Simply enter your industry or product category, and Attensira will show you:
  • Direct competitors already appearing in AI responses
  • Relevant parties that AI models frequently mention alongside brands like yours
  • Emerging players gaining visibility in your market
4

Enter competitor details

Provide the competitor information:
FieldDescriptionExample
NameHow you want to identify them”Competitor A” or “Acme Corp”
DomainTheir primary websiteacme.com
AliasesAlternative names AI might use”Acme”, “AcmeCorp”, “Acme Corporation”
5

Save competitor

Click Save. The competitor will begin appearing in your metrics.
It may take 24-48 hours for competitor data to fully populate after adding a new competitor, as prompts need to run with the new tracking in place.

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Choosing competitors to track

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How many competitors?

PlanCompetitors
Starter3
Growth5
Pro10
EnterpriseCustom

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Which competitors to choose

Companies offering similar products to similar customers. These are your primary competitors for AI recommendations.Best for: Core competitive tracking
The biggest names in your space, even if you don’t compete directly. AI often mentions market leaders in recommendations.Best for: Benchmarking against the best
Newer companies gaining traction. Monitor them before they become major threats.Best for: Early warning on market shifts
Companies in related spaces that AI might recommend as alternatives.Best for: Understanding substitution threats
Organizations, publications, or entities that frequently appear in the same AI responses as your brand. These might not be traditional competitors but influence how AI positions recommendations.Best for: Understanding the full competitive landscape
The AAI Search feature helps you discover who to track:
  1. Enter your category — Type your industry, product type, or market segment
  2. Review suggestions — See a list of competitors and relevant parties discovered through AI response analysis
  3. Check relevance scores — Each suggestion shows how often they appear alongside your type of brand
  4. Add with one click — Quickly add suggested competitors to your tracking list
AAI Search analyzes real AI responses to surface competitors you might not have considered. Check it periodically to discover new players entering your space.

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Competitor selection tips

  • 1-2 direct competitors at your stage
  • 1-2 established players to benchmark against
  • 1 emerging competitor to watch

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Setting up competitor aliases

AI models may refer to competitors by different names. Add aliases to ensure accurate tracking: 
Competitor: Salesforce
─────────────────────────────────
Domain: salesforce.com

Aliases:
• Salesforce
• Salesforce CRM
• SFDC
• Salesforce.com
• Sales Cloud

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Common alias patterns

PatternExample
Full company name”Acme Corporation”
Short name”Acme”
Product name”Acme CRM”
Domain variation”acme.com”
Common abbreviation”ACME”
Stylized name”AcmeCorp”
Review competitor mentions in your Chats view to discover additional aliases AI uses that you haven’t configured.

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Managing competitors

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Editing competitors

  1. Go to Settings → Competitors
  2. Click on the competitor to edit
  3. Update name, domain, or aliases
  4. Save changes

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Removing competitors

  1. Go to Settings → Competitors
  2. Click the remove button on the competitor
  3. Confirm removal
Removing a competitor deletes their historical data from your metrics. Consider this carefully before removing.

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Replacing competitors

If you’ve hit your plan limit and need to track a different competitor:
  1. Remove the least relevant competitor
  2. Add the new competitor
  3. Allow 24-48 hours for data to populate

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Competitor data in your metrics

Once competitors are configured, you’ll see them throughout Attensira:

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Share of Voice

See your market share compared to competitors: 
Share of Voice Breakdown
─────────────────────────────────
Your Brand:    32% ████████░░░░░░░
Competitor A:  28% ███████░░░░░░░░
Competitor B:  22% █████░░░░░░░░░░
Competitor C:  18% ████░░░░░░░░░░░

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Average Position

Compare your ranking when mentioned alongside competitors:
BrandAvg PositionTrend
Your Brand2.1↑
Competitor A1.8↔
Competitor B2.9↓
Competitor C3.4↔

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Chats

See exactly how competitors are mentioned in individual AI responses:

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Sources

Discover which sources cite your competitors:
SourceYouComp AComp B
g2.com✓✓✓
techcrunch.com✗✓✗
industryreview.com✓✓✓

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Competitive analysis workflows

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Weekly competitor review

1

Check Share of Voice trends

See if any competitors gained or lost significant ground.
2

Review position changes

Identify if competitors are ranking higher than before.
3

Analyze winning prompts

Filter Chats to see prompts where competitors rank #1.
4

Check new sources

See if competitors appeared on new influential sources.
5

Update strategy

Adjust your content and prompt strategy based on findings.

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Finding competitive gaps

Identify opportunities where competitors appear but you don’t:
  1. Go to Chats
  2. Filter: “Your brand not mentioned”
  3. Review which competitors appear
  4. Note the prompt patterns
  5. Create content to address these gaps

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Responding to competitor gains

When a competitor’s visibility increases significantly:
  1. Check their recent content — Did they publish something new?
  2. Review source changes — Did they get new coverage?
  3. Analyze prompt performance — Which prompts shifted?
  4. Create response strategy — Match or differentiate

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Competitor alerts

Set up alerts to monitor competitor activity:
  1. Go to Settings → Alerts
  2. Create a Competitor Alert
  3. Configure thresholds:
    • SoV increase >10%
    • Position improvement >1 place
    • New source coverage

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Best practices

Review monthly

Reassess your competitor list monthly. Markets change.

Use all alias slots

More aliases = more accurate tracking

Track asymmetrically

You can track competitors who don’t track you

Learn from leaders

Study what top competitors do well, not just where they rank

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Next steps

Metrics Overview

Learn to read competitive metrics

Outreach

Connect with sources to improve your visibility