Winning

Winning with a page means getting cited in AI responses for the topics you’ve written about. This guide walks you through a systematic approach using the page results.

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Step 1: Make sure your scores are solid

Before anything else, check your three score cards at the top of the page results.

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Technical Score

Your technical score measures whether AI can actually access and parse your page. If this is low, nothing else matters. Check for:

• Page load speed
• Mobile-friendliness
• Crawl accessibility
• Structured data markup

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GEO Score

Your GEO (Generative Engine Optimization) score measures how well your page is structured for AI responses. Check for:

• Answer formatting (direct, clear answers)
• Citation-worthy content (specific facts, data)
• Authority signals (sources, expertise)

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Content Score

Your content score evaluates the quality and structure of your actual content. Check for:

• Depth of coverage
• Specificity (concrete details, not fluff)
• Readability and logical organization

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Step 2: Check if you’re showing up at all

Look at the Metrics section. The first question is simple: Are you getting cited? If your citations are zero, this page is not appearing in AI responses at all. Go back to Step 1 and fix your scores. If you are getting citations, you’re showing up. Now the question becomes: Are you showing up enough? And for the right prompts?

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Step 3: Decide your optimization goal

At this point, you have two paths depending on what you want to achieve:

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Path A: Show up as much as possible

If your goal is maximum visibility regardless of specific prompts, use the one-click optimization tools. Go to the Content tab and click the wand icons next to your title, meta description, and content. These generate AI-optimized versions that maximize your chances of being cited. Copy the optimized content into your CMS and publish. This is the fastest path to more citations.

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Path B: Show up for relevant prompts

If your goal is to appear for specific topics you’ve actually written about, enable Strategic Improvements. Go to the Opportunities tab and click Enable Improvements (800 credits/month). What we do for you:

• Search AI platforms on your behalf
• Read your competitors’ pages
• Analyze why AI visits those pages instead of yours
• Identify which prompts you could be ranking for
• Tell you exactly what to fix

The fixes are mostly on-page changes:

• “Write about this topic”
• “Remove this confusing section”
• “Add more detail here”
• “Structure this section differently”

Example: If your page is about “CRM for healthcare professionals”, we identify all the related prompts you should be ranking for and tell you what content changes will get you there.

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Step 4: Content structure matters

A few principles for how your content is structured:

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Text over images

AI reads text far better than images. Make sure your key information is in actual text, not embedded in graphics or screenshots. Images are useful for:

• Breaking up long content
• Showing UI examples
• Supporting (not replacing) text explanations

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Structure based on your goal

How you structure content depends on what your page is about:

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Step 5: Expand with fan-out queries

Once your page is performing, expand your coverage by identifying related prompts and creating content around them.

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Find related prompts

Look at your page content and ask: what other prompts could this topic answer? Use the FAQ section to identify questions, then go deeper. Example: If your page is about “CRM for healthcare professionals”, related prompts might include:

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Create supporting pages

Use Studio to create dedicated content for each related prompt. Don’t try to cover everything on one page - create focused pages that go deep on specific topics. Each new page becomes another opportunity to be cited. The more relevant content you have, the more prompts you can appear in.

Create in Studio

Build new pages optimized for specific prompts

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Step 6: Internal linking

Your pages work together. Internal linking helps search engines and AI discover all your content.

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Why internal links matter

When Google or other search engines index your site, they follow internal links to discover pages. If a page has no links pointing to it, it may never get indexed - and AI won’t find it either. Good internal linking:

• Helps new pages get discovered faster
• Passes authority from high-performing pages to new ones
• Creates topic clusters that signal expertise

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How to structure internal links

Example: Your “CRM for healthcare” main page should link to:

• “HIPAA compliant CRM” page
• “Patient data management” page
• “EHR integration guide”

And each of those pages should link back to the main page and to each other where relevant.

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The compound effect

When you create supporting content and link it properly:

1. Each page can rank for its own prompts
2. Internal links help all pages get indexed
3. Your overall topical authority increases
4. AI sees you as a comprehensive source on the topic

This is how you win market share - not just with one page, but with a connected network of content that dominates your topic.

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Step 7: Build external signals

Some improvements require manual effort outside your website. This is the hardest step, but it compounds over time.

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Check what sources are being cited

Go to the Prompts tab to see which prompts cite your page. Click into individual prompts and look at what other sources are being referenced alongside you.

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Build backlinks

When you see authoritative sources consistently appearing in AI responses, you need to be mentioned there too. This means:

• Manual outreach to review sites
• Getting coverage in industry publications
• Building genuine presence in communities
• Creating content others want to reference

This is traditional link building, but specifically targeted at the sources AI actually uses.

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The winning checklist

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Next steps