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You give one thing: your website. The agents read it and propose the rest, and you confirm or correct what they found. Nothing is charged before checkout, and you see what a free scan found before you are asked for a card. Everything is set up before you pay: your business, competitors, platforms, goals and the scan’s first verdict are all on screen before the plan step asks for a card, and each step can be corrected in place. If you arrived from the free audit, the questions it asked are kept word for word.

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Before you pay

1

Your domain

The domain is asked once. If you came from the landing page or the free audit, it is already filled in; otherwise the sign-up page asks for it. Google sign-in is the main way in, and email works too.Creating the workspace starts the set-up on our side, in this order: the agents read your site into a drafted business profile, choose your starter prompts, and start the scan. You do not start any of it yourself. “Change domain” takes you back to the field; the old workspace is removed only once the new one has been created, so if creating it fails, your old workspace and its set-up are left as they were.
2

Your business

Each fact the agents found on your site arrives with the page it came from, such as “from /pricing”. Edit any fact in place, and what you type is saved as confirmed. Anything your site did not say is asked as a question instead of being guessed. If your site cannot be read, the step says why and offers Retry.
3

Who you compete with

Suggestions come from who appears in the scan’s answers, such as “Named in 11 of 150 answers”, then from domains cited beside yours, then from rivals named on your site. While the scan is still reading, the counts say “so far” and the step says how many answers are still to come.Every suggestion starts ticked. Untick the ones you do not lose deals to and add missing ones by their website. When the agents are unsure whether a rival is in your market, they ask you about that one, and never about more than one. See Competitors.
4

Where you want to be found

ChatGPT, Perplexity, Google AI Overviews and AI Mode, Gemini, Claude, Copilot, Google Search, YouTube, Reddit and review sites. The ones that make sense for you are already on, each with one line on why, worked out from what the scan’s answers named and cited where it can be.A surface we cannot measure for this workspace yet is still offered and still worked on. It says “Not measured yet” and never shows a number. YouTube, Reddit and review sites are measured through the citations in AI answers. At least one surface must stay on. Your choice is saved now and applied when your plan starts.
5

Goals and prompts

The first goal is always to become visible: named in more of the answers on each assistant you measure, with a target, a deadline 90 days out and a pace line. A target is never set below where the scan found you. Other goals follow when they apply: being recommended against the rivals you kept, ranking in Google once Search Console is connected, and a business number once Google Analytics is connected. The business number is shown beside the work and is never credited to it.The prompts behind those goals are your starter set: about fifty, grouped into four to eight topics and collapsed. Open them to read or change them, or change them later from chat or MCP. See Topics. Goals are created when your plan starts.
6

What your scan found

The verdict, before the plan. See the scan below.
7

Your plan and budget

Starter, plus a monthly work budget shown as the work it buys. The step says the top-up rule in one sentence and you agree to that sentence before checkout. See Plans.

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The scan

The scan is free and runs before you hold a plan. It asks every starter prompt once (n = 1) on ChatGPT, Perplexity and Claude, in your primary market: at most 150 answers. You see one row per assistant, each with its count, such as “12 of 50 read”. Once half the answers are in, or twenty minutes have passed, the step writes the verdict: how many answers named you, out of how many, per assistant, such as “Named in 3 of 48”. It says “so far” until the scan finishes. There is no comparison with anything; it is day one.
  • A read that failed after retrying says “could not be read”. It is never counted as a zero.
  • An assistant you chose that the scan does not read (Google AI Overviews, Gemini or Copilot) says “Not measured yet” and has no number. Google AI Overviews is outside the free scan only: once your plan starts, Starter reads it with the others.
  • You can go on to the plan at any time. The scan keeps reading on our side.
The free scan is limited per site and per account. If your site or account had one recently, the step says “Your scan starts when you pick a plan” and shows no number. When many scans are running at once, yours waits in line and starts on its own.

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After you pay

The screen reads back what is being watched (your domain, how many prompts and competitors) and the budget rule as it now stands, with the same numbers Settings → Billing shows. If the payment provider’s confirmation takes a moment to reach us, the screen says it is waiting rather than sending you back to set-up.

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Watching it work

The moment your subscription is confirmed, every prompt is read on every engine your plan includes, and you watch it happen: one row per engine, updated every three seconds, each saying how many of its reads are in. If you pay on the same day (UTC) as your scan, the scan’s answers count toward these readings and are not asked again; only what the scan did not cover is read. A read that failed after retrying says “could not be read yet”. It is never counted as a zero. Once at least half the reads are in (or twenty minutes have passed), you get the verdict, per engine, with the sample size in the sentence. See Your first reading.

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The first thing to do

The set-up run starts on its own. If your scan reached its floor in the last 48 hours, it starts the moment you pay; otherwise it starts when your first readings reach theirs. When it files its first work, “First fix is ready” appears on the first item and you get an email. The first thing to do is a draft pull request if a repository is connected, or a before-and-after rewrite with a shareable link and a one-click “request access from my developer” if not. GitHub is offered only when a fix is ready to become a pull request. Nothing is merged for you: pull requests open as drafts, and auto-merge is off unless you turn it on.

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Fifteen minutes, or the reason

Fifteen minutes after you pay, we check what the set-up run has filed. Real work in your Inbox is the goal. When it is not there yet, the screen says why, and the Inbox gets a row only when you have to do something:

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Your team

Under the work is Your team: the projects the Chief of staff proposes from what the set-up run finds on your site, each with the crew on it. Each one is yours to keep, pause or remove; the Chief of staff runs the rest. Projects appear here, and in the sidebar, as they start. Until then the section says No projects yet. The kickoff call is offered here on every plan, whatever the team looks like. Book it when it suits you: nothing waits on it. The last line is the only promise the screen makes: tomorrow at 07:00 you get your first brief, if there is something to show.

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After that: Home

From then on, signing in opens Home. It asks “What should we work on?” above the box you hand work to, and under it, Needs you lists the three things that most need your answer, approvable in place. How many are waiting is the same number as the badge on the Inbox button in the top bar.