> ## Documentation Index
> Fetch the complete documentation index at: https://docs.attensira.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Competitors

> Set up competitor tracking in Attensira to benchmark your AI visibility. Learn how to add competitors, configure aliases, and use competitive data to improve your market position.

Tracking competitors is essential to understanding your AI visibility in context. Attensira lets you monitor how competitors appear in AI responses alongside your brand, so you can benchmark performance and identify opportunities.

<Frame>
  <img src="https://mintcdn.com/attensira/fDf168BSf5jC2mhx/setup/images/competitors/overview.png?fit=max&auto=format&n=fDf168BSf5jC2mhx&q=85&s=1a14b4b0d1cf3d701859b0ee4dfd902a" alt="Competitors Overview" width="2898" height="506" data-path="setup/images/competitors/overview.png" />
</Frame>

## Why track competitors

Without competitor context, your metrics exist in a vacuum. Competitor tracking enables:

<CardGroup cols={2}>
  <Card title="Benchmarking" icon="scale-balanced">
    Know if 30% Share of Voice is good or bad for your market
  </Card>

  <Card title="Opportunity identification" icon="lightbulb-on">
    Find prompts where competitors appear but you don't
  </Card>

  <Card title="Trend monitoring" icon="chart-line-up">
    See when competitors gain or lose ground
  </Card>

  <Card title="Strategic insights" icon="chess-knight">
    Understand what content drives competitor visibility
  </Card>
</CardGroup>

## Adding competitors

<Steps>
  <Step title="Go to Settings → Competitors">
    Navigate to competitor management from your dashboard.
  </Step>

  <Step title="Click 'Add Competitor'">
    Open the competitor configuration form.
  </Step>

  <Step title="Use AAI Search to find competitors">
    Use the built-in AAI Search to discover competitors and relevant parties in your space. Simply enter your industry or product category, and Attensira will show you:

    * **Direct competitors** already appearing in AI responses
    * **Relevant parties** that AI models frequently mention alongside brands like yours
    * **Emerging players** gaining visibility in your market
  </Step>

  <Step title="Enter competitor details">
    Provide the competitor information:

    | Field       | Description                    | Example                                |
    | ----------- | ------------------------------ | -------------------------------------- |
    | **Name**    | How you want to identify them  | "Competitor A" or "Acme Corp"          |
    | **Domain**  | Their primary website          | acme.com                               |
    | **Aliases** | Alternative names AI might use | "Acme", "AcmeCorp", "Acme Corporation" |
  </Step>

  <Step title="Save competitor">
    Click **Save**. The competitor will begin appearing in your metrics.
  </Step>
</Steps>

<Info>
  It may take 24-48 hours for competitor data to fully populate after adding a new competitor, as prompts need to run with the new tracking in place.
</Info>

## Choosing competitors to track

### How many competitors?

| Plan       | Competitors |
| ---------- | ----------- |
| Starter    | 3           |
| Growth     | 5           |
| Pro        | 10          |
| Enterprise | Custom      |

### Which competitors to choose

<AccordionGroup>
  <Accordion title="Direct competitors" icon="crosshairs">
    Companies offering similar products to similar customers. These are your primary competitors for AI recommendations.

    **Best for:** Core competitive tracking
  </Accordion>

  <Accordion title="Market leaders" icon="crown">
    The biggest names in your space, even if you don't compete directly. AI often mentions market leaders in recommendations.

    **Best for:** Benchmarking against the best
  </Accordion>

  <Accordion title="Emerging competitors" icon="seedling">
    Newer companies gaining traction. Monitor them before they become major threats.

    **Best for:** Early warning on market shifts
  </Accordion>

  <Accordion title="Adjacent competitors" icon="arrows-left-right">
    Companies in related spaces that AI might recommend as alternatives.

    **Best for:** Understanding substitution threats
  </Accordion>

  <Accordion title="Relevant parties" icon="users">
    Organizations, publications, or entities that frequently appear in the same AI responses as your brand. These might not be traditional competitors but influence how AI positions recommendations.

    **Best for:** Understanding the full competitive landscape
  </Accordion>
</AccordionGroup>

### Using AAI Search

The AAI Search feature helps you discover who to track:

1. **Enter your category** — Type your industry, product type, or market segment
2. **Review suggestions** — See a list of competitors and relevant parties discovered through AI response analysis
3. **Check relevance scores** — Each suggestion shows how often they appear alongside your type of brand
4. **Add with one click** — Quickly add suggested competitors to your tracking list

<Tip>
  AAI Search analyzes real AI responses to surface competitors you might not have considered. Check it periodically to discover new players entering your space.
</Tip>

### Competitor selection tips

<Tabs>
  <Tab title="For startups">
    * 1-2 direct competitors at your stage
    * 1-2 established players to benchmark against
    * 1 emerging competitor to watch
  </Tab>

  <Tab title="For mid-market">
    * 2-3 primary direct competitors
    * 1-2 enterprise players
    * 1-2 emerging disruptors
  </Tab>

  <Tab title="For enterprise">
    * 3-4 primary competitors
    * 2-3 niche specialists in key segments
    * 2-3 emerging threats
  </Tab>
</Tabs>

## Setting up competitor aliases

AI models may refer to competitors by different names. Add aliases to ensure accurate tracking:

```
Competitor: Salesforce
─────────────────────────────────
Domain: salesforce.com

Aliases:
• Salesforce
• Salesforce CRM
• SFDC
• Salesforce.com
• Sales Cloud
```

### Common alias patterns

| Pattern             | Example            |
| ------------------- | ------------------ |
| Full company name   | "Acme Corporation" |
| Short name          | "Acme"             |
| Product name        | "Acme CRM"         |
| Domain variation    | "acme.com"         |
| Common abbreviation | "ACME"             |
| Stylized name       | "AcmeCorp"         |

<Tip>
  Review competitor mentions in your Chats view to discover additional aliases AI uses that you haven't configured.
</Tip>

## Managing competitors

### Editing competitors

1. Go to **Settings → Competitors**
2. Click on the competitor to edit
3. Update name, domain, or aliases
4. Save changes

### Removing competitors

1. Go to **Settings → Competitors**
2. Click the remove button on the competitor
3. Confirm removal

<Warning>
  Removing a competitor deletes their historical data from your metrics. Consider this carefully before removing.
</Warning>

### Replacing competitors

If you've hit your plan limit and need to track a different competitor:

1. Remove the least relevant competitor
2. Add the new competitor
3. Allow 24-48 hours for data to populate

## Competitor data in your metrics

Once competitors are configured, you'll see them throughout Attensira:

### Share of Voice

See your market share compared to competitors:

```
Share of Voice Breakdown
─────────────────────────────────
Your Brand:    32% ████████░░░░░░░
Competitor A:  28% ███████░░░░░░░░
Competitor B:  22% █████░░░░░░░░░░
Competitor C:  18% ████░░░░░░░░░░░
```

### Average Position

Compare your ranking when mentioned alongside competitors:

| Brand        | Avg Position | Trend |
| ------------ | ------------ | ----- |
| Your Brand   | 2.1          | ↑     |
| Competitor A | 1.8          | ↔     |
| Competitor B | 2.9          | ↓     |
| Competitor C | 3.4          | ↔     |

### Chats

See exactly how competitors are mentioned in individual AI responses:

### Sources

Discover which sources cite your competitors:

| Source              | You | Comp A | Comp B |
| ------------------- | --- | ------ | ------ |
| g2.com              | ✓   | ✓      | ✓      |
| techcrunch.com      | ✗   | ✓      | ✗      |
| industryreview\.com | ✓   | ✓      | ✓      |

## Competitive analysis workflows

### Weekly competitor review

<Steps>
  <Step title="Check Share of Voice trends">
    See if any competitors gained or lost significant ground.
  </Step>

  <Step title="Review position changes">
    Identify if competitors are ranking higher than before.
  </Step>

  <Step title="Analyze winning prompts">
    Filter Chats to see prompts where competitors rank #1.
  </Step>

  <Step title="Check new sources">
    See if competitors appeared on new influential sources.
  </Step>

  <Step title="Update strategy">
    Adjust your content and prompt strategy based on findings.
  </Step>
</Steps>

### Finding competitive gaps

Identify opportunities where competitors appear but you don't:

1. Go to **Chats**
2. Filter: "Your brand not mentioned"
3. Review which competitors appear
4. Note the prompt patterns
5. Create content to address these gaps

### Responding to competitor gains

When a competitor's visibility increases significantly:

1. **Check their recent content** — Did they publish something new?
2. **Review source changes** — Did they get new coverage?
3. **Analyze prompt performance** — Which prompts shifted?
4. **Create response strategy** — Match or differentiate

## Competitor alerts

Set up alerts to monitor competitor activity:

1. Go to **Settings → Alerts**
2. Create a **Competitor Alert**
3. Configure thresholds:
   * SoV increase >10%
   * Position improvement >1 place
   * New source coverage

## Best practices

<CardGroup cols={2}>
  <Card title="Review monthly" icon="calendar-days">
    Reassess your competitor list monthly. Markets change.
  </Card>

  <Card title="Use all alias slots" icon="rectangle-list">
    More aliases = more accurate tracking
  </Card>

  <Card title="Track asymmetrically" icon="scale-unbalanced-flip">
    You can track competitors who don't track you
  </Card>

  <Card title="Learn from leaders" icon="user-graduate">
    Study what top competitors do well, not just where they rank
  </Card>
</CardGroup>

## Next steps

<CardGroup cols={2}>
  <Card title="Metrics Overview" icon="chart-mixed" href="/metrics/overview">
    Learn to read competitive metrics
  </Card>

  <Card title="Outreach" icon="paper-plane" href="/research/outreach">
    Connect with sources to improve your visibility
  </Card>
</CardGroup>