> ## Documentation Index
> Fetch the complete documentation index at: https://docs.attensira.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Competitors

> Add competitors and relevant parties to Attensira to benchmark your AI visibility. Track share of voice, compare rankings, and identify where you're winning or losing market share.

The Competitors tab lets you add competitors and relevant parties to see how you're performing against your peers.

<Frame>
  <img src="https://mintcdn.com/attensira/fDf168BSf5jC2mhx/settings/images/competitors.png?fit=max&auto=format&n=fDf168BSf5jC2mhx&q=85&s=50a5ebea1903bbe52bd9187477a56714" alt="Competitors Settings" width="2360" height="278" data-path="settings/images/competitors.png" />
</Frame>

***

## What counts as a competitor?

Competitors aren't just your traditional business rivals. A competitor is any brand or website that appears in the same AI responses as you.

This includes:

* **Business competitors** — Other brands in your industry offering similar products or services
* **Content competitors** — Blogs, publications, or media sites that rank for the same prompts
* **Informational sources** — Government websites, educational institutions, or reference sites that appear alongside you
* **Relevant parties** — Organizations and entities that AI frequently mentions in the same context as your brand

Most users start by adding their direct business competitors. But as you explore [Sources](/research/sources), you may discover other websites consistently appearing in the same responses — those are worth tracking too.

<Tip>
  Check your Sources data to discover which websites frequently appear alongside you in AI responses. These might be competitors you hadn't considered.
</Tip>

***

## AAI Search

Use the built-in AAI Search to discover competitors and relevant parties in your space:

<Steps>
  <Step title="Enter your category">
    Type your industry, product type, or market segment into the search.
  </Step>

  <Step title="Review suggestions">
    See a list of competitors and relevant parties discovered through AI response analysis.
  </Step>

  <Step title="Check relevance scores">
    Each suggestion shows how often they appear alongside brands like yours.
  </Step>

  <Step title="Add with one click">
    Quickly add suggested competitors to your tracking list.
  </Step>
</Steps>

AAI Search helps you discover:

* **Direct competitors** already appearing in AI responses
* **Relevant parties** that AI models frequently mention alongside your type of brand
* **Emerging players** gaining visibility in your market

***

## Why add competitors?

When you add competitors, we show you comparison graphs that help you understand your relative performance. This gives you insight into:

* Where you're winning against competitors
* Where there's room to improve
* How your visibility is trending compared to peers

***

## Viewing competitor data

Once competitors are added, you'll see comparison data in your analytics dashboards. This includes:

* **Share of voice** — How often each brand is mentioned
* **Trend comparisons** — How visibility is changing over time
* **Prompt-level breakdowns** — Which prompts favor you vs competitors

<Tip>
  Start with your 3-5 main competitors. You can always add more later as you identify new players in your space.
</Tip>

***

## Learn more

<Card title="Competitors Guide" icon="book-open" href="/setup/competitors">
  See the complete guide on competitor tracking, including advanced strategies and workflows
</Card>