> ## Documentation Index
> Fetch the complete documentation index at: https://docs.attensira.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Outreach

> Find key contacts at publications and websites that influence AI responses. Generate personalized email outreach to build relationships and improve your brand's AI visibility.

Outreach helps you identify the right people to contact and generates personalized email copy to help you build relationships that improve your AI visibility.

<Frame>
  <img src="https://mintlify.s3.us-west-1.amazonaws.com/attensira/research/images/outreach/overview.png" alt="Outreach Overview" />
</Frame>

## Why outreach matters

Getting mentioned in AI responses often requires being cited by authoritative sources. The Outreach feature identifies the key contacts at publications, websites, and organizations that can help amplify your brand visibility.

<CardGroup cols={2}>
  <Card title="Discover contacts" icon="address-book">
    Find the right people at sources that influence AI responses
  </Card>

  <Card title="Generate emails" icon="envelope">
    Create personalized outreach copy tailored to each contact
  </Card>

  <Card title="Track progress" icon="list-check">
    Manage your outreach pipeline and follow-ups
  </Card>

  <Card title="Measure impact" icon="chart-line-up">
    See how outreach efforts affect your visibility metrics
  </Card>
</CardGroup>

***

## Finding contacts

Attensira identifies relevant contacts based on the sources that appear in AI responses for your prompts.

### Contact discovery

<Steps>
  <Step title="Go to Research > Outreach">
    Navigate to the Outreach section from your dashboard.
  </Step>

  <Step title="Review suggested contacts">
    See a list of contacts at sources relevant to your visibility goals.
  </Step>

  <Step title="Filter by priority">
    Focus on high-impact contacts at sources that frequently appear in AI responses.
  </Step>

  <Step title="View contact details">
    See contact information, role, publication, and relevance score.
  </Step>
</Steps>

### Contact types

| Type            | Description                                    | Best for                       |
| --------------- | ---------------------------------------------- | ------------------------------ |
| **Journalists** | Writers at publications covering your industry | PR and media mentions          |
| **Editors**     | Editorial decision-makers at key publications  | Feature stories and reviews    |
| **Bloggers**    | Independent content creators with authority    | Guest posts and collaborations |
| **Analysts**    | Industry analysts and researchers              | Reports and expert citations   |
| **Influencers** | Thought leaders with significant reach         | Partnerships and endorsements  |

***

## Generating email copy

Attensira generates personalized outreach emails based on your goals and the contact's context.

### Email generation

<Steps>
  <Step title="Select a contact">
    Choose a contact you want to reach out to.
  </Step>

  <Step title="Choose your goal">
    Select your outreach objective:

    * Request product review
    * Pitch guest article
    * Share company news
    * Request expert quote
    * Build relationship
  </Step>

  <Step title="Review generated copy">
    Attensira generates a personalized email draft based on:

    * The contact's recent work and interests
    * Your brand and value proposition
    * The specific outreach goal
  </Step>

  <Step title="Customize and send">
    Edit the draft as needed and copy it to your email client.
  </Step>
</Steps>

### Email best practices

<AccordionGroup>
  <Accordion title="Personalize beyond the template" icon="pen">
    The generated copy is a starting point. Add specific references to the contact's recent work to show genuine interest.
  </Accordion>

  <Accordion title="Lead with value" icon="gift">
    Focus on what you can offer them, not just what you want. Journalists need stories, bloggers need content ideas.
  </Accordion>

  <Accordion title="Keep it concise" icon="text-slash">
    Busy contacts appreciate brevity. Get to the point in 3-4 short paragraphs maximum.
  </Accordion>

  <Accordion title="Follow up strategically" icon="clock">
    If you don't hear back, wait 5-7 days before a brief, polite follow-up.
  </Accordion>
</AccordionGroup>

***

## Managing outreach

### Outreach pipeline

Track your outreach efforts in stages:

| Stage              | Description                                      |
| ------------------ | ------------------------------------------------ |
| **Identified**     | Contact discovered, not yet reached out          |
| **Contacted**      | Initial email sent                               |
| **Responded**      | Contact replied (positive or neutral)            |
| **In Progress**    | Active conversation or collaboration             |
| **Completed**      | Successful outcome achieved                      |
| **Not Interested** | Contact declined or no response after follow-ups |

### Tracking activities

For each contact, log:

* Email sent date
* Response received
* Follow-up reminders
* Notes and conversation history
* Outcome and results

***

## Measuring outreach impact

Connect your outreach efforts to visibility improvements:

### Metrics to track

| Metric               | What it shows                                |
| -------------------- | -------------------------------------------- |
| **Response rate**    | How often contacts reply to your outreach    |
| **Conversion rate**  | How often responses lead to coverage         |
| **Source citations** | New sources citing your brand after outreach |
| **Visibility lift**  | Improvement in Share of Voice after coverage |

<Tip>
  It can take weeks or months for outreach to translate into AI visibility improvements. Be patient and focus on building genuine relationships rather than quick wins.
</Tip>

***

## Best practices

<CardGroup cols={2}>
  <Card title="Prioritize quality" icon="star">
    Focus on a few high-value contacts rather than mass outreach
  </Card>

  <Card title="Research first" icon="magnifying-glass">
    Understand each contact's work and interests before reaching out
  </Card>

  <Card title="Be genuine" icon="handshake">
    Build real relationships, not transactional exchanges
  </Card>

  <Card title="Track everything" icon="clipboard-list">
    Log all activities to learn what works and improve over time
  </Card>
</CardGroup>

***

## Next steps

<CardGroup cols={2}>
  <Card title="Sources" icon="globe" href="/research/sources">
    See which sources are cited in AI responses
  </Card>

  <Card title="Mentions" icon="at" href="/research/mentions">
    Track where your brand is mentioned
  </Card>
</CardGroup>